Roving Vegans Podcast

For the Love of Self, the Planet, and All Beings

In This Episode, John Oberg talks About:

How to use social media to further your cause and advocacy.

[6:15] Roving Vegans Adventure: packing and preparing for our move into the RV, plus Mytrle Beach
[9:43] Introducing John Oberg
[11:35] The Vegan scene in Washington D.C.
[13:06] Going vegan opens up more options to you
[15:59] John’s role as Director of New Media for Humane League and  Director of Communication for Vegan Outreach
[19:34] Social media strategy
[23:35] How to attract and keep people’s attention
[26:49] Strategy for connecting with friends and family into your advocacy
[29:34] Why Facebook is the most valuable social media platform
[30:50] How to create more “shares” on social media
[32:56] How to write an effective caption
[33:40] The role of video in social media
[35:08) Why John favors Instagram
[36:12] When to use Pinterest as an activism platform
[37:05] The secret to John’s success on social media
[38:33] John’s independent project to help activists increase their social media presence
[42:55] John’s parting words- focus on our communication and meet people where they are

[46:10] Did You Know: lesser known facts about social media

30 Crazy Social Media Facts That Might Change How You Think About Marketing
20 Crazy Facts You Never Knew About Social Media

About John Oberg:

John Oberg is a social media pro, dedicated to making the world a kinder place for animals. By using the power of social media he recently launched his own independent project for animals through Patreon. John has served as the Director of New Media for the international animal protection organization, The Humane League. And prior to that as the Director of Communications for Vegan Outreach. In both of those roles, he oversaw social media for the organizations, which led to a tenfold increase in following, as well as over 1 billion impressions of content posted to their pages.

Roving Vegans Adventure:

On this week's Roving Vegans adventure, we continued to sell or give away our belongings in preparation for our big move into our little RV. It's been an exhausting week so we took a quick weekend getaway to Myrtle Beach for some R&R.

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The Roving Vegans are going on a Spread a Trail of Peace World Tour!  Won't you join in the fun? Click here for more information and see how you can join in the fun!

Some pictures of the Flat Roving Vegans hanging out with comedian and podcast host, Linda Schwartz of She Shed Comedy podcast.

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Got Questions or Comments?

If you have questions about today’s episode or want to share your thoughts,  you can email us at Jacqui@RovingVegans.com or  leave a message in the "comments" section below. We would love to hear from you!

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